An attendant holds 1-kilogram gold bars on Feb. 17, 2025.
Akos Stiller/Bloomberg by way of Getty Pictures
Gold costs are popping. However traders ought to keep away from the temptation to chase a shiny object, funding specialists stated.
The SPDR Gold Shares fund (GLD), which tracks the value of gold bullion, is up about 11% in 2025 as of two p.m. ET Tuesday. Returns are up about 42% over the previous 12 months. (Costs had been down greater than 1% on Tuesday.)
Gold futures costs are additionally up about 10% year-to-date and at present 36% greater in comparison with the value a 12 months in the past.
By comparability, the S&P 500 U.S. inventory index is up about 1.5% in 2025 and 17% prior to now 12 months.
Lee Baker, a licensed monetary planner, stated he wasn’t getting shopper calls about gold a 12 months in the past. Now, he fields them frequently.
He thinks traders can be sensible to recollect the traditional rule from Warren Buffett, “Be fearful when others are grasping, and be grasping when others are fearful.”
“It feels to me everyone seems to be beginning to get grasping because it pertains to gold,” stated Baker, proprietor and president of Claris Monetary Advisors, based mostly in Atlanta, and a member of CNBC’s Advisor Council.
The everyday investor should not have an allocation to gold that exceeds 3% of a diversified portfolio, Baker stated.
Buyers enticed by lofty returns could make a knee-jerk response and purchase a giant chunk of gold (actually or figuratively) — and, within the course of, make the frequent funding mistake of shopping for excessive and promoting low, he stated.
“If you are going to generate income with gold you should purchase and promote it — and hopefully promote it at proper time,” Baker stated. “And when you’re getting in now, are you shopping for at a peak? I do not know.”
Why gold costs are up
Buyers usually understand gold as a protected haven in occasions of turmoil and purchase the asset when there are excessive ranges of uncertainty, defined Sameer Samana, senior international market strategist and head of worldwide equities and actual belongings on the Wells Fargo Funding Institute.
“I believe we will test that field proper now,” he stated.
That stated, “in true occasions of disaster, bonds have shone brighter than gold has,” Samana stated.
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Moreover, many traders purchase gold as a result of they suppose it is a good inflation hedge, Samana stated. (The information does not at all times assist that funding thesis.) Buyers have been involved by current information that means progress on bringing down inflation could have stalled, he stated.
U.S. sanctions on Russia courting to 2022 have been the “turbocharger” for gold returns over the previous 12 months or extra, Samana stated.

The sanctions led some central banks — in China, most notably — to purchase extra gold as an alternative of U.S. Treasury bonds to keep away from the potential problem of accessing belongings denominated in U.S. {dollars} throughout a future geopolitical battle, Samana stated.
That has pushed up gold demand greater in comparison with the value a 12 months in the past — and costs with it, he stated.
“Do not chase” gold returns, Samana stated: “As an entire, you in all probability need to maintain off on valuable metals at [current] ranges.”
Consultants do not anticipate gold to proceed to shine.
“There is no cause in my thoughts gold will proceed to have a big uptrend, barring — and I actually hope not — some form of protracted warfare,” Baker stated.
Tips on how to put money into gold
Sanshandao Gold mine in Laizhou, Shandong province, China, on Jan. 17, 2025.
CFOTO/Future Publishing by way of Getty Pictures
Baker recommends getting funding publicity to gold by way of a fund like an exchange-traded fund or by investing within the shares of gold mining firms, for instance, as an alternative of shopping for bodily gold.
Funds and shares are typically extra liquid within the occasion an investor must promote the asset, Baker stated. Buyers with plenty of bodily gold doubtless have the extra trouble of storing it someplace and insuring it, Baker stated. Insurance coverage could value traders 1% to 2% or extra of their gold’s worth per 12 months.
Just like Baker, Samana believes it could be okay for traders to carry 1% to 2% of a well-diversified portfolio in gold.
Buyers desirous about shopping for gold ought to contemplate it as a chunk of a broader commodities portfolio, which doubtless contains allocations to power, agriculture and base metals like copper alongside valuable metals like gold, Samana stated.
Wells Fargo’s funding fashions have an total commodities allocation that ranges from 2% for conservative traders to 7% for extra aggressive development, he stated.