DENVER (KDVR) — After 115 years of service, the Dumb Mates League, which is predicated in Denver, unveiled their new title on Friday — Humane Colorado.
In a press launch, the full-service animal shelter mentioned the brand new title, “higher displays its dedication to advocacy, training, and compassionate take care of animals, their folks, and the communities they serve.”
Humane Colorado mentioned the rebrand eliminates the confusion across the outdated time period, “dumb.” In keeping with the group, the time period used to consult with animals as a result of they lacked the ability of human speech.
Through the years, Humane Colorado mentioned suggestions from group members who felt the title was out of contact created obstacles in reaching new adopters, volunteers, donors and supporters. With the brand new title, the group mentioned they place themselves as a compassionate and forward-thinking advocate for pets and their caregivers.
“We’re excited to enter this new chapter with a reputation that absolutely encompasses our mission and values,” mentioned Janice Kercheville, chair of Humane Colorado’s board of administrators. “This rebrand displays the enter of group members, donors, employees, and volunteers who helped form a reputation and identification that may carry us into the subsequent century of our work.”
Humane Colorado mentioned the rebranding got here after in depth analysis and collaboration over a number of years. Together with the brand new title, comes a brand new tagline: “Main with Compassion.”
