Editor's Observe: This story initially appeared on The Penny Hoarder. What’s in a reputation? Quite a bit truly. We frequently default to sure manufacturers when buying merely due to the identify on the bundle — and the repute that comes together with it, because of intelligent promoting. We purchase Bounty paper towels as a result of they’re the “faster picker-upper” and Frosted Flakes as a result of “they’re gr-r-reat.