These ubiquitous insurance coverage advertisements, with characters like Progressive’s Flo, or Geico’s Gecko, had been most likely a bit more durable to identify in 2023.
House-and-auto insurers confronted robust situations as they labored to extend their charges to maintain up with some fast-rising declare prices and reduce on advertising and marketing spending. However with underwriting efficiency at Progressive steadying in the latest stories, and inflation in auto-repair prices slowing however sticking round in car-insurance prices, it wouldn’t be a shock to see Flo a bit extra in 2024—in addition to flows into shares equivalent to Progressive.
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