The Economist: “Mr DeSantis’s first mistake was to alienate the aide who revived his first marketing campaign for governor, Susie Wiles. He wound up pushing a formidable operative who knew his each weak spot into Mr Trump’s camp, the place she is now a high adviser. Then he delayed getting into the race for months, calculating {that a} productive state-legislative session would buttress his marketing campaign however exposing himself to a basic Trumpist bombardment—from the left (for voting to chop entitlements), from the best (for wanting to boost taxes) and out of left discipline (for consuming pudding together with his fingers).”
“Mr DeSantis tried an unconventional marketing campaign launch on Twitter, but it surely proved a carnival of glitches that mocked his picture of competence. Maybe most damaging, he carried out one other radical experiment by outsourcing key choices to a Tremendous PAC, By no means Again Down, which he and his marketing campaign couldn’t legally management. It burned by tens of tens of millions of {dollars} till, final month, it backed down, with officers resigning or being fired after nameless finger-pointing over unhealthy choices.”
