The Deutsche Telekom pavilion at Cell World Congress in Barcelona, Spain.
Angel Garcia | Bloomberg | Getty Photos
BARCELONA — Europe’s telecommunication companies are ramping up requires extra trade consolidation to assist the area compete extra successfully with superpowers just like the U.S. and China on key applied sciences like 5G and synthetic intelligence.
Final week on the Cell World Congress (MWC) commerce present in Barcelona, CEOs of a number of telecoms companies known as on regulators to make it simpler for them to mix their operations with different companies and scale back the general variety of carriers working throughout the continent.
At the moment, there are quite a few telco gamers working in a number of EU nations and non-EU members such because the U.Okay. Nonetheless, telco chiefs informed CNBC this case is untenable, as they’re unable to compete successfully in terms of worth and community high quality.
“If we’ll put money into know-how, in deep know-how, and convey drastic change, constructive drastic change in Europe — like different giant technological firms have finished within the U.S. or we’re seeing right this moment in China — we’d like scale,” Marc Murtra, CEO of Spanish telecoms big Telefonica, informed CNBC’s Karen Tso in an interview.
“To have the ability to get scale, we have to consolidate a fragmented market just like the telecoms market in Europe,” Murtra added. “And for that, we’d like a regulation that enables us to consolidate. So what we do ask is: please unleash us. Allow us to achieve scale. Allow us to put money into know-how and convey upon productive change.”
Christel Heydemann, CEO of French service Orange, mentioned that whereas some mega-deal exercise is beginning to collect tempo in Europe, extra must be finished to ensure the continent’s competitiveness on the world stage.
Final yr, Orange closed a deal to merge its Spanish operations with native cell community supplier Masmovil. In the meantime, extra just lately, the U.Okay.’s Competitors and Markets Authority authorized a £15 billion ($19 billion) merger between telecoms companies Vodafone and Three within the U.Okay., topic to sure circumstances.
“We have been actively driving consolidation in Europe,” Orange’s Heydemann informed CNBC. “We see issues altering now. There’s nonetheless lots of hope.”
Nonetheless, she added: “I believe there’s lots of stress in Europe from the enterprise surroundings on our political leaders to get issues to alter. However actually, issues haven’t but modified.”
Throughout a fiery keynote handle on Monday, the CEO of German telco Deutsche Telekom, Tim Höttges, mentioned that different telco markets such because the U.S. and India have condensed in measurement to solely a handful of gamers.
The American telco trade is dominated by its three largest cell community operators, Verizon, AT&T and T-Cell. T-Cell is majority-owned by Deutsche Telekom.
A chart evaluating the share worth efficiency of T-Cell, America’s largest telco by market cap, with that of Germany’s Deutsche Telekom and France’s Orange.
“We’d like a reform of the of the competitors coverage,” Höttges mentioned onstage at MWC. “We’ve got to be allowed to consolidate our actions.”
“There isn’t any cause that each market has to function with three or 4 operators,” he added. “We must always construct a European single market … as a result of, if we can’t improve our shopper costs, if we can’t cost the over-the-top gamers, we’ve got to get efficiencies out of the size which we created.”
“Over-the-top” refers to media platforms comparable to Netflix that ship content material over the web, bypassing conventional cable networks.
Europe’s competitiveness in focus
From AI to advances to next-generation 5G networks, Europe’s telecoms companies have been investing closely into new applied sciences in a bid to maneuver past the legacy mannequin of laying down cables that allow web connectivity — a enterprise mannequin that is earned them the pejorative time period “dumb pipes.”
Nonetheless, this expensive endeavor of modernization has occurred in tandem with sluggish income progress and an incapacity for the sector to successfully monetize its networks to the identical diploma that know-how giants have finished with the emergence of cell purposes and, extra just lately, generative AI instruments.
At MWC, many cell community operators talked up their utilization of AI to enhance community high quality, higher serve their prospects and achieve market share from opponents.
Nonetheless, Europe’s telco bosses say they may very well be accelerating their digital transformation journeys in the event that they had been allowed to mix with different giant multinational gamers.
“There’s this actual focus now round European competitiveness,” Luke Kehoe, trade analyst for Europe at community intelligence agency Ookla, informed CNBC on the sidelines of MWC final week. “There is a purpose to mobilize coverage to enhance telecoms networks.”

In January, the European Fee, the chief physique of the European Union, issued its so-called “Competitiveness Compass” to EU lawmakers.
The doc requires, amongst different issues, “revised tips for assessing mergers in order that innovation, resilience and the funding depth of competitors in sure strategic sectors are given ample weight in mild of the European financial system’s acute wants.”
In the meantime, final yr former European Central Financial institution President Mario Draghi launched a long-awaited report that urged radical reforms to the EU by means of a brand new industrial technique to make sure its competitiveness.
It additionally requires a brand new Digital Networks Act that might look to enhance incentives for telcos to construct next-generation cell networks, scale back compliance prices, enhance connectivity for end-users, and harmonize EU coverage throughout the community spectrum, or the vary of radio frequencies used for wi-fi communication.
“The widespread theme and the temper music is actually lowering ex-ante regulation and to foster what they might name a extra aggressive surroundings which is an surroundings extra conducive of consolidation,” Ookla’s Kehoe informed CNBC. “Shifting ahead, I believe that there will likely be extra consolidation.”
Nonetheless, the telco trade has some approach to go towards seeing transformational cross-border mergers and acquisitions, Kehoe added.
For a lot of telco trade analysts, the calls for for elevated consolidation is nothing new.
“European telco CEOs have by no means been shy about calling for consolidation and growth-friendly regulation,” Nik Willetts, CEO of the telco trade affiliation TM Discussion board, informed CNBC. “However regulation is just one piece of the puzzle.”
“Within the final 12 months we have seen a brand new vitality from our members in Europe to get on with the large job to rework themselves: simplifying, modernizing and automating their operations and legacy tech.”
“This may make it attainable to quickly adapt to new buyer wants and market realities, whether or not constructing new partnerships, present process M&A or delayering built-in companies – all tendencies we count on to succeed in new heights over the subsequent 24 months,” he added.