DENVER (KDVR) — The Federal Commerce Fee despatched a stern warning to 21 insurance coverage advertising and marketing corporations about misleading advertising and marketing practices.
Hundreds of thousands of shoppers are deciding on healthcare choices throughout the open enrollment interval. Social media adverts for particular offers on healthcare protection have elevated and lots of residents are receiving gross sales pitches by way of cellphone or e-mail.
The FTC instructed the Downside Solvers that customers ought to pay attention to shady advertising and marketing ploys and scams.
“They’re making guarantees of free medical health insurance making guarantees of holidays, telephones, money presents,” FTC Lawyer Christopher Brown instructed FOX31.
Brown added that some disreputable gross sales operations cost shoppers for merchandise with out their consent or ship phone calls to phone numbers which are on the Nationwide Do Not Name Registry.
Corporations that market or generate medical health insurance gross sales leads ought to obtain an FTC letter placing them on discover that legal guidelines towards misleading or unfair claims might be strictly enforced.
Advertising claims should not misrepresent the advantages included in a healthcare plan, {that a} plan is main or complete medical medical health insurance if it’s not or misrepresent the price to the buyer.
The FTC mentioned the letters don’t allege any wrongdoing by any of the recipients however encourage the businesses to conduct a radical assessment of their commercials.
Brown instructed FOX31 that customers ought to all the time use trusted official healthcare web sites just like the Well being Care authorities web site, keep away from responding to social media commercials and by no means pay to use for a coverage.
To be taught extra about shopper consciousness go to the Federal Commerce Fee web site and fraudulent exercise also can be reported on the location.
