Lee Hoyang, a prolific producer and songwriter of South Korean pop music who was professionally generally known as Shinsadong Tiger and who helped create a number of the greatest Ok-pop hits of the 2010s, died in Seoul on Friday. He was 40.
His administration company confirmed his loss of life in a assertion. It didn’t point out the reason for loss of life, however stated {that a} non-public funeral was being held in Seoul. The company, TR Leisure, didn’t reply to an emailed request for remark. A police detective in Seoul additionally confirmed Mr. Lee’s loss of life, however wouldn’t disclose additional particulars.
Mr. Lee was typically credited with shaping the musical fashion that outlined Ok-pop within the early 2010s: catchy, upbeat and repetitive with a powerful hook. He produced many commercially profitable songs all through the last decade, largely for younger feminine artists. Among the many hits had been “Roly-Poly” and “Bo Peep Bo Peep,” each by T-ara; “NoNoNo” by Apink; and “Bubble Pop!” by HyunA.
“He created an thrilling, funky, beat-driven Ok-pop fashion that continues to be repeated over and over,” stated Do Heon Kim, a pop music critic in South Korea. “There isn’t a place the place his affect hasn’t been felt.”
Mr. Lee was born on June 3, 1983, in Pohang, a metropolis on South Korea’s southeastern coast. With no formal music training, he immersed himself in music beginning in center college, when he performed in a band and remixed songs together with his buddies, he stated in an interview in 2011.
He debuted as a songwriter in 2004, when he produced a tune referred to as “Man and Lady” for the South Korean pop band the Jadu, he stated. The tune, which had a pulse of Brazilian bossa nova, was launched in 2005.
Mr. Lee’s profession took a downturn within the late 2010s as his music got here to be more and more considered repetitive and he was confronted with plagiarism accusations, which he denied, Mr. Kim stated. The songwriter centered extra of his vitality on producing and helped kind the lady teams EXID, which debuted in 2012, and Tri.be, which debuted in 2021.
Jin Yu Younger contributed reporting.
