DENVER (KDVR) — A partnership that was set to run out this yr has been prolonged by 2029, persevering with to convey skilled bull using to Denver in the course of the Nationwide Western Inventory Present.
Skilled Bull Riders have been a cornerstone of the Nationwide Western Inventory Present’s leisure since 1998, with the league’s annual competitions within the Denver Coliseum evolving into an thrilling annual showcase.
This yr, PBR introduced its Whisky Velocity Tour to Denver from Jan. 13 by 15. The Velocity Tour has been a staple for up-and-coming expertise in pro-bull using circles.
In a launch, the Nationwide Western Inventory Present famous that the partnership with PBR has made the Denver Coliseum dwelling to the league’s “largest and most profitable common season Pendleton Whisky Velocity Tour occasion,” with about 24,000 followers attending every year and attracting high bull riders from world wide.
“The PBR has been part of the Nationwide Western Inventory Present for many years and right this moment, we proceed our relationship till a minimum of 2029,” mentioned Paul Andrews, president and CEO of the Nationwide Western Inventory Present, in an announcement of the extension. “Our followers demand one of the best, and the PBR offers one of the best in bull using internationally. We’re thrilled to proceed our partnership”.
PBR mentioned the league is “using a resurgence in Western tradition.” PBR occasions hosted over 119,000 followers in the course of the first 11 days of 2025, the group mentioned.
“PBR is thrilled to lengthen our partnership with The Nationwide Western Inventory Present, a really iconic Western sports activities custom that is dwelling to the biggest and most profitable Pendleton Whisky Velocity Tour regular-season occasion every year,” mentioned Sean Gleason, commissioner and CEO of PBR, in the identical launch. “We are honored to assist anchor a vacation spot occasion that entertains a whole bunch of hundreds of individuals every year whereas making a major affect locally.”
The Nationwide Western Inventory Present reported that its annual occasion attracts attendees from all 50 states and 30 nations. The 16-day occasion additionally contributes $171 million in financial affect within the Metro-Denver space.
The inventory present will run by Jan. 26 and a couple of rodeo occasions are scheduled for the rest of the occasion.
